* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of learning centers throughout their lives - from pre-school education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized educational organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual learning, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which professional teachers have already chosen based on world experience and best practices.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and activities. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

by the most simple example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology- this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to become more and more software experts. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning when training is conducted using the Internet in real time using conference programs or the listener is viewing already recorded video material.

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Offline learning is a classic type of learning when the student is trained in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

1. First of all, it is the cost savings on the maintenance and equipment of training rooms.

From the first advantage follows the second advantage: the prices for online education can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

Comfortable learning environment for students who can study in a convenient place and in convenient time also contributes to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

With additional education for children, everything is simple. Among the training centers, the centers that prepare for the Unified State Examination (USE) are in the greatest demand. This is understandable, since without special preparation for the Unified State Examination it is very difficult to score enough points for admission to higher education. educational institution. In second place in demand for children and adolescents are various language courses, especially English courses, which is associated with the traditionally low level of its teaching in an ordinary secondary school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

Determine a list of the most in-demand courses for additional vocational education much more difficult, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

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Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is in the lead here, which is connected, on the one hand, with the rapid technological development of the industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, to those areas in which higher education can't keep up with current trends development.

Speaking about additional vocational education, one cannot fail to mention the concept continuing education very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Professional cooking courses are very popular abroad, psychological development and repair.

So which direction should be chosen as more profitable? There is no exact answer to this question. You can’t choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for the training center. This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the federal law "On Education in Russian Federation"of December 29, 2012 N 273-FZ and the federal law "On licensing certain types of activities" of May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted a long time ago. Every year they are supplemented and clarified, the practice of their application , due to the ambiguity of the wording is quite complicated. Without going into legal difficulties, we will answer this question simply.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Make sure to get this list in advance as there are specific space requirements for different types of training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you plan to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, for cooking courses Instagram will work better.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

In terms of costs, the main part will be wage teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles a month.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable way, then you will not acquire a client, and if you do not captivate the child at the first lesson, then he will not come again.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you get not only everything necessary tools for online training, but also the ability to receive payment and conduct additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which in the Russian market is only being revealed. Effective Methods online learning can minimize investment, and the attracted audience will provide a good return.

7510 people are studying this business today.

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Employers need employees who are able to approach problems in an original way, as well as see a way out of situations that others retreat from. High demand in the market educational services enjoy refresher courses and they make good profits. This article is dedicated to How does the training center open?.

About the opening of the training center

At all times, knowledge was recognized as the highest value. Today, in the conditions of development and improvement of new technologies, they are in demand more than ever. It is the competent and highly qualified employees are essential to the stability of any organization.

Organizational matters

So how to open a training center? First, you need to become a legal entity, as well as choose the type of activity that you will be engaged in The educational center. When attracting graduates (more specifically, teachers) on an ongoing basis, it is required certificate for the work of the training center. Getting it is not so easy: this procedure will take a lot of time and will require investments.

But there is a very good way out of this situation. To not be required certificate, enough for training center registration indicate the type economic activity“consulting services”, or choose related, similar activities. And after that, you can interact with teachers and lecturers on the basis of an employment agreement.

To open a training center, it is necessary to clearly understand which educational services are most in demand, what demand and supply they currently have on the market. What is meant by this? You need to know: in what form the classes will be held, what teachers will conduct them, for what contingent of personnel they will be.

For that, to the training center began to pay off well, most the best option will be if its head will combine this position with a similar one, but in any firm or large organization. The listeners who will be the first to take the courses will be his employees in this firm. This guarantees you a minimum audience at the initial stages and will become a kind of “engine of trade”.

Profitability from opening of the training center almost impossible to predict. The fact is that profit directly depends on the number of courses taught, their cost, the number of listeners, as well as related costs. Here are the main ones:

• the cost of acquiring the premises or renting them plus the costs of keeping them clean;
• utility bills, as well as payment for communication, television, Internet services;
• the cost of office furniture, office equipment and accessories;
• payment of salaries and material remuneration to employees and teaching staff;
• advertising campaign cost.

Requirements for the premises

The main question that worries the future leader training center, this is, of course, rent price. It can be both small and quite significant. It all depends on the geographical location and the interior of the room.

Also of great importance is area of ​​the future training center. The calculation of the required space is based on the number and frequency of classes, as well as the intended audience. It is also necessary to provide a room for the administrator to work and passages to the classrooms.

Auditorium interior it must be thought out so that it can be easily converted into a room for various meetings or other purposes. Modern audiences are usually equipped with video projectors or an interactive whiteboard. If you plan to conduct classes using computers, you need to take care of purchasing the appropriate equipment in advance.

In order to ensure high and stable attendance of the courses offered, the building in which they will be held should be located near transport hubs(metro, public transport stops, railway stations). You should not rent a room in a residential apartment building, as its residents will obviously not be delighted. Classes, as a rule, take place in free time, and their conduct is always accompanied by heated discussions and often dragged on until late. But if you have your own premises, quite suitable for conducting classes, then this item of expenditure completely falls out.

You also need to think in advance about where they will eat. course participants. It is good if there is a shop, a canteen or a buffet nearby. If there is nothing similar nearby, you need to purchase a coffee machine, or provide a room for coffee breaks.

Personnel composition

For normal operation training center besides teaching staff(staff and freelancers) required manager, accountant, room cleaner and other workers. If the room is not so large, then you can combine these positions. And working professions, such as electricians, mechanics, cleaners, can be replenished by periodically contacting the relevant services.

The face of the training center by right is its manager, who is always at the workplace, answers calls, consults and regulates all the activities of the training center. The manager's responsibilities also include organizing an advertising campaign and researching the educational services market. Therefore, very high requirements are imposed on a candidate for such a position: it must be a person capable of working in a multitasking, with out-of-the-box thinking, responsible and open to communication. It is desirable that the candidate has experience in similar work.

The system of remuneration of employees should be flexible. Therefore, it is worth dividing it into a fixed salary and a bonus, which will depend on number of students. The best option if they are interested in attracting new customers, and therefore will do their job with maximum efficiency.

Promotion

Question " how to open a training center also relies on marketing strategy. It directly depends on the type of activity that is chosen. There may be several. The main ones are:

• training for a new profession, refresher courses and retraining;
• additional or optional courses for schoolchildren;
• organization of classes on personal growth(for example, time management);
• lease of premises or auditoriums for various seminars, lectures and other events.

If The educational center provides for conducting training and advanced training classes, then it makes sense to sign an agreement on interaction with enterprises and employment centers that need such courses. When targeting a training center for children and youth, it is necessary to advertise in the media. Distribution of thematic booklets in schools and centers of children's and youth creativity will also be effective.

For training center promotion informational meetings are very effective, where people who have been trained in this institution will talk about what positive changes have occurred in their professional activities after the course or seminar.

Information about the delivery of rent of educational premises it is expedient to place on websites on the Internet, periodicals with the appropriate target audience. In order for the training center to start making a profit as soon as possible, the best option is to combine different areas of work.

Do not immediately expect easy and quick profit from opening a training center. It takes a certain amount of time for it to become market of educational services. But if everything is correctly calculated, all possible scenarios for the development of events are calculated, then the training center, in addition to decent earnings, will bring new vivid impressions to its leader and expand the circle of business acquaintances.

* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of learning centers throughout their lives - from pre-school education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual learning, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace of modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which professional teachers have already chosen based on world experience and best practices.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and activities. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

The simplest example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to become more and more software experts. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is conducted using the Internet in real time using conference programs or the listener is watching already recorded video material.

Ready-made ideas for your business

Offline learning is a classic type of learning when the student is trained in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

1. First of all, it is the cost savings on the maintenance and equipment of training rooms.

From the first advantage follows the second advantage: the prices for online education can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Ready-made ideas for your business

Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

With additional education for children, everything is simple. Among the training centers, the centers that prepare for the Unified State Examination (USE) are in the greatest demand. This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially English courses, which is associated with the traditionally low level of its teaching in an ordinary secondary school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Ready-made ideas for your business

Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is in the lead here, which is connected, on the one hand, with the rapid technological development of the industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as marketing on the Internet, graphic design, logistics and corporate management, that is, to those areas in which higher education does not keep pace with modern development trends.

Speaking of additional vocational education, one cannot fail to mention the concept of continuous education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary art, psychological development and repair are very popular abroad.

So which direction should be chosen as more profitable? There is no exact answer to this question. You can’t choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for the training center. This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the Federal Law "On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Make sure to get this list in advance as there are specific space requirements for different types of training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you plan to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles a month.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable way, then you will not acquire a client, and if you do not captivate the child at the first lesson, then he will not come again.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which in the Russian market is only being revealed. Efficient online learning methods can minimize investment, and engaging audiences will provide good returns.

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Many businessmen who plan to start their own business with minimal investment are thinking about how to open a training center, because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not all of them decide. The reason for this is often the lack of funds for initial investments, because everyone knows that without initial capital it will not be possible to realize their business idea. At the same time, in our time there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, you should not expect large amounts of assistance, but what is offered in the form of subsidies can be considered quite a worthy amount to start your own business. The main thing is to spend money wisely and implement a really good business plan for the training center.

If a Russian citizen is going to open his own business with a small initial investment, you can try yourself in the field of education. At the same time, it is not even necessary to be a teacher with experience in order to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can be an administrator in order to save on salaries.

Room and furniture

When it comes to a training center, there is no need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important item that the business plan of the training center should contain should be the selection of experienced staff. But besides this, students must also be provided with a good environment in which it will be pleasant to study. To do this, you need to purchase high-quality and modern furniture for classes.

Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so the rent will become a significant expense item.

As a rule, a training center for all comers consists of such premises as a reception room, where the administrator's desk and a waiting room with upholstered furniture will be located, several classrooms, depending on how many groups are planned to be recruited, as well as from the employee lounge, which replaces the teacher's room, and the bathroom.

These are the main premises, without which it will be difficult to do. Additional classrooms may also be needed, although here everything depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, it is important here transport accessibility and developed infrastructure. You can open a training center in residential area, but it is important that it be easy to find. It is unlikely that people will look for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and on business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified staff. If a businessman has acquaintances who are teachers, this is great, because you can invite them to work. actually find good teachers not difficult. After all, they are ready for a part-time job, since the wages of specialists, unfortunately, are quite low.

The training center will be in demand if it offers its clients a special training program. It can be developed together with experienced professionals. It is important that the training center is different from what other institutions of this type offer. This is the only way to win the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, it is necessary to correctly draw up all the papers.

Moreover, when it comes to training people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.

But first, a businessman must register as an individual entrepreneur. This is necessary for the official conduct of business in the Russian Federation. In addition, it is necessary to choose an appropriate taxation system, which in this case can be PSN. It is important that the number of employees in this case does not exceed 15 people. In addition, an entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the program of the training center, information about the staff and their qualifications, data on the premises, the equipment used. The training center must have educational literature in the right amount. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permits, an educational institution will not be allowed to work and will not be able to issue valid course certificates.

But at the same time, it is worth noting that not all entrepreneurs who open their training centers care about a license. If a person wants to get knowledge, not a diploma, he will not be much bothered by a license. But the received certificate will not be taken into account at the official level.

Restaurant advertising

To learn about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center, it is not the quantity but the quality of the audience that matters, so not all marketing moves are suitable here.

One of the most popular types of advertising to attract customers is the creation of your page on social networks. Here you can find a lot of people who will be interested in such information. Moreover, this way advertising will be available to those people who have the opportunity to study at the new center, that is, those who live nearby.

You can print ads and hang them on poles. It's good and effective method, but requires money, unlike the dissemination of information on the Internet. The main thing is to get the first class, and after that, when high quality learning at the center will become known to one group of people, the popularity will begin to grow rapidly.

A training center is a good way to start your own business with little investment. At the first stage, 10 thousand dollars are enough, which will quickly pay off.

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Opening a business without investments is more interesting and safer. Look at the creation of a learning center like a computer game. You start from an easy level, move to a difficult level, fight obstacles and master new skills.

When you learn how to earn from zero, it will be easier to find investors for the project in the future. And where to start and what you need to launch the first course, we will tell in this article.

Find an Idea

The million dollar idea is a myth.

Stories of great intentions usually don't tell you how much trial and error an entrepreneur goes through on the path to success. Starting in the busiest niche is more effective than years of developing a unique course. The theme can be changed without prejudice to the process.

Ideas are born while doing what you love. Share professional skills, for example, your knowledge of Photoshop will be useful for novice designers. If you paint pictures, then start with drawing courses. hobby can be launch pad for an online school in a niche where there are no competitors yet.

Create an audience portrait

Personal interest ignites energy. But without understanding what drives other people, it's hard to sell a product. First you need to understand: is it possible to make money at the training center with your idea.

Before launching, it is important to research the motivation of the audience in order to formulate the benefits of the course and develop lesson programs. For each type of client, make a personal portrait. The more accurate it is, the more effective advertising materials will be.

If you correctly identify the interests of buyers, then you will sell courses even before the plan for future classes appears.

Alexandra Khokhlova, before launching the School of Bird Watchers, decided to test the idea and study the audience. She compiled a detailed description for each type of customer. There were three large groups:

• They wanted to become biologists, but life turned out differently.
• Looking for an unusual rest after work.
• Passionate about hiking and traveling.

Having studied the interests of each group, Alexandra's assistant compiled a list of related VKontakte communities. Targeted advertising was launched for their participants. Correct screening of the audience and catchy targeting attracted 15 people to the course, who immediately paid for the classes.

The basic course of the "School of Birdwatching" is designed for beginners. They will learn how to attract birds to the park and how to feed them. If the format of the classes does not fit, then the money can be returned.

Automate data handling. To quickly create a portrait of the target audience, use parsers - programs for collecting and analyzing social media data. Most of them have a trial period, thanks to which you will have time to evaluate the features and make your first portraits for free.

Parsers will collect most of the information on VKontakte. This social network provides maximum access to its database for third-party applications.

Parser functions for audience analysis

1. Search for communities by keywords and parameters. The number of filters depends on the capabilities of the parser, for example, searching for groups in social networks by age of participants, gender, profession, place of residence, level of education, presence of children.

2. Audience analysis. With this feature, you will be able to examine the collected data and build a general portrait of the client. You can learn almost everything:
hobbies, musical preferences, number of children, profession, favorite communities and posts, postal addresses and phone numbers mobile phones. The parser will automatically remove bots and advertising accounts from the list.

3. Website analysis. If there is authorization on the competitors page through Vkontakte, then the parser can collect information about the audience of this resource from the social network.

All programs are different. Before you get started, read about their features and test the trial versions.

Study competitor content

Before developing a curriculum, review the materials that are published in similar courses. Think about what catches the audience, what questions users ask when they are most active. Use this information to compose lessons and write posts.

The service - Popsters will help to study the content in detail. The program will independently filter the materials by the number of likes and reposts, the degree of involvement, comments and time of user activity.

The trial period includes 10 free downloads for each social network. This is enough for an initial understanding of what your audience is interested in. The cost of the paid tariff is 399 rubles per month for one social network. The program supports VKontakte, Facebook, Odnoklassniki, Coub, YouTube, Twitter.

Develop a value proposition

Study the materials of competitors and immediately proceed to create trial lessons. They can be made free or sold for a nominal amount. Don't just focus on profits, it's more important at this stage to test multiple variations of a strong value proposition.

The value proposition is what people are willing to pay for. What will they receive at the end of the training?

Usually, at the beginning of work, entrepreneurs form weak proposals. This is especially noticeable in the area psychological trainings and motivation courses. The main problem is that there is no measurable result. It is not clear what will change in the client's life after training.

The best value proposition should be as specific as possible. It answers the questions what will you get? who will you become? The proposal focuses not on the process, but on the result.

Mathematics for the ninth grade → Five in a quarter in mathematics in 3 months
English for Professionals → Cambridge Certificate in English language
Theater courses → Entering the stage in a performance in a month
Programming course → Guaranteed employment as a programmer with a salary of 70 thousand rubles.
Harmonization of relationships → Let's return passion in relationships after 5 sessions.
Infobusiness course → How to open a private training center in a week

Create multiple value propositions. Then directly ask the clients which wording they like best and what results they want to achieve. Post a link to the test with various options in thematic groups. In this way, you will conduct a focus group survey and find the first people who want to attend classes.

When writing a value proposition, formulate only achievable goals. If the majority of participants do not receive what was promised, then the reputation of the courses will suffer. Goals should be as honest and measurable as possible. Your task is to come up with methods that will help clients achieve them.

Select tools

As soon as the first buyers of the course appear, think about the tools and teaching format. What does it take to open a training center?

Platform for webinars. At first, you can get by with Skype.
It is optimal for personal consultations and broadcasts with a small number of viewers. In the free version, only 10 people will see the webinar. The paid version will cost 375 rubles per month, but you can open the view for 250 participants.

The second free way to conduct a class is to use broadcasts on YouTube. With this option, you will have no restrictions on the number of viewers. After the end of the webinar, the recording will immediately be saved on your channel. If you restrict access to it, then in the future it can be sold as a separate material. The main disadvantage of YouTube is the video delay of 30–60 seconds, which makes it difficult to quickly answer questions in the chat.

In addition, you can use paid services. They offer additional streaming features that YouTube doesn't have:

• Autowebinars (recording lessons with a working chat);
• Access to the webinar after entering the password;
• Distribution of invitations;
• drawing function;
• Creation of landings:
• Collection of email subscribers;
• Payment for the webinar directly through the service.

Website. Its development is a long and expensive process that includes: creating a prototype, writing texts, drawing a design, programming and testing. In a start-up agency, they will take from 50 thousand rubles for such work.

Until you know how popular your course will be, this option is not suitable. It is important to launch the page within three days and preferably for free. For these purposes, website builders are used that do not require programming knowledge. The cost of creating such a resource approaches zero. You only have to pay for the domain name and hosting.

The designers are well thought out. They are easily integrated with analytics systems, mailing services and payment forms. Although most of the features are only available in paid versions, they won't hurt your budget. For example, the paid Tilda tariff will cost only 500 rubles per month, while the creators of the service promise to donate a domain name.

The builders offer many templates that can be filled with relevant content. You can find pictures and icons on free photo stocks. But do not forget to use real photos, for example, from seminars, when designing. This technique will increase expertise in the eyes of site visitors.

The structure of the site, as a rule, is done according to the traditional AIDA marketing formula: attention, interest, desire and action.

Attention - problem statement and value proposition.

Interest (Interest) - details of classes, disclosure of benefits, information about the author.

Desire (Desire) - social evidence, student reviews, cases, photos from speeches

Action (Action) - promotional information, time-limited discount, form of payment and subscription.

Additionally, on the site you can start a personal blog to publish notes and videos of past classes.

Email service. At first, you will need it in order to send emails with links to paid webinars. As your base grows, you will use it to attract new and retain existing customers. If you wish, you can create a thematic newsletter or simply send information about new programs and discounts.

• Trial package. Many services offer to send a limited number of emails per month for free. This will be enough for the first contacts with clients.
• Letter constructor. For the layout of such messages, programming knowledge is not required. As with website builders, they help you quickly set up templates for submission.
• Support in Russian. Understanding the service in English is not difficult. But there are situations when the help of the support service is urgently needed, for example, if messages do not reach users, and less than two hours are left before the webinar.

Popular bulk mailing services

Name	Free version	pros	Minuses
GetResponse	Trial version 30 days	Russian languageLetter builder and templatesLanding builderWebinar room	High prices Free trial limited to 30 days
UniSender	100 subscribers, up to 1500 emails per month	Russian languageSimple interfaceLetter builder and templates	Topic restriction. For example, distributions related to making money online are prohibited.
MailChimp	Free for up to 2,000 subscribers, up to 12,000 emails per month.	Letter constructor and templates	English LanguageHigh Prices Paid Tariffs

How to open a training center without a license

For a long time it was believed that any course could be taught without a license, if you do not issue a state diploma. But lately, the state has come to grips with educational activities, and now court decisions are not always in favor of entrepreneurs. How not to get fined?

How to operate without a license

1. You have the status of an individual entrepreneur and are self-taught - in this case, a license is not needed. In advertising materials, you can use educational vocabulary: program, final certification, syllabus etc. But if you hire teachers, you will need to issue a license. At the same time, working without a license, you can hire assistants to write texts or check homework.
2. As a legal entity or an individual entrepreneur, you have the right to conduct one-time master classes that are of an introductory nature. In this case, you cannot call such activity educational and use educational terminology in advertising.

When a license is needed

1. You, as a legal entity, provide services on the basis of educational program. The main advantage of this method is that it is possible to issue diplomas of advanced training. To obtain such a license, it is necessary to rent a room, obtain a number of certificates and approve the educational program.
2. If you operate as an individual entrepreneur, but involve third-party teachers, you must license the activity in the same way as a legal entity.

You need to think about obtaining a license, opening an individual entrepreneur or LLC only when you test the idea at one-time master classes and earn the first money.

On a note

1. Start with any idea. An unusual hobby can be the basis for a course in a free niche.
2. Before opening a training center, create several portraits of the target audience using social media scrapers. This way you will quickly find communities with potential customers and create attractive promotional materials.
3. Before launching a course, study the posts on social networks and articles on the competitor’s website. Perhaps their materials should be reformulated and used to promote their own courses. To filter content faster, use the Popsters service.
4. Consider formulating your value proposition. Focus the message on the result, not the process. With the help of online tests, you can test assumptions in social networks, and at the same time find your first customers there.
5. To open online courses, you will need a webinar platform, a website, and a mailing list service. Look for free options until you have your first profit.
6. To open a training center without a license, you must, as an individual entrepreneur, independently conduct courses without the involvement of third-party teachers.
7. Open an individual entrepreneur or LLC only when you are convinced of the profitability of your idea and hold several master classes.