Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing your ideas for years. Starting a business today is much easier than it was decades ago. With a great idea, an entrepreneurial streak, and a small start-up capital, you can create a truly thriving business.

What is the best business to do? The answer is simple: the one that is closest, understandable and interesting to you. If you are not at all interested in medicine, there is no point in opening a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

Without a business plan, you won’t go far, it’s important to immediately write down everything related to your own business. Decide what type of training center you like. For example, you want to open courses foreign languages, a circle of applied sciences or a children's development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).

You need to understand that business in the field of education is a responsible business. You must have higher education and experience as a teacher or tutor if you are going to conduct classes on your own. Consider these points at the very beginning of your business plan.

Step 2. We select a room

It is the premises that should be the next point in the question of how to open a training center. Naturally, it should be large, with a sufficient number of rooms. There must be:

• a reception area for enrolling in classes and getting advice;
• several classrooms, well lit and ventilated;
• a room for employees where they can relax and have a snack during lunch;
• toilet and sanitary room, where the cleaning lady will keep the
  oh inventory.

If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a learning center for children), a dressing room, etc.

The location of the premises depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are attended mainly by young people who can easily combine sports and attending educational programs.

But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you rent an office in a mall, it should be easy to get to.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But still there are some mandatory points. The purchase should be included in the business plan:

• tables and chairs;
• computer (if you organize applied courses, there should be several computers);
• cabinet for storing educational literature;
• copier printer;
• educational literature;
• stationery.

Again, look at your profile: a children's development center will need carpets to play freely with the kids on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive whiteboard.

Naturally, the room should be refurbished, contributing to a pleasant pastime in training.

Step 4. We select staff and draw up a program

What does it take to open a training center besides all of the above? Of course find professional educators. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.

Pay attention only to those candidates for teachers who have the appropriate education and work experience. This is very important in order to create the "face" of your center or courses.

Step 5. We collect documents for opening

What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the folder of documents includes:

• a list of educational programs of your center;
• information on the availability of qualified teaching staff;
• information about the existing premises that meets the standards of conduct educational activities;
• information on the availability of the necessary educational and methodological literature and technical equipment;
• information about the organizers of the training center and its registration as a non-state educational institution.

A license to open a business of this kind, of course, is needed. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

Above, we already mentioned in passing that if you register your activities simply as courses (for example, design courses, programming courses, language courses), you do not need to obtain a license. But you will need to register as a private entrepreneur.

Step 6. We are looking for clients and advertise our training center

So, you already know how to open a training center. It's time to take care of the clientele. To do this, you need to do advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums is a prerequisite for running an advertising campaign.

Since in our time almost everything and everyone has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print ads, leaflets, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.

So, in order to study the features of this business, we will consider the main stages and key points. We will describe the types of training centers and give the criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost everyone modern man at different ages, they think about the need to visit various educational institutions. This is due to many reasons that are especially familiar to the inhabitants of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to explore this or that area for their own development and obtaining newer information that will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers that offer quality educational services in a particular area of ​​activity.

By improving their own qualifications and improving various skills, people open up new horizons for themselves and get new opportunities for earning. It is natural that a quality education is rightfully considered a good investment in a prosperous future and financial stability. The presence of a coveted certificate or diploma is a very big plus in the track record of any person, because this, at a minimum, speaks of his all-round development and earns the respect of others. The presence of such documents at the entrepreneur develops customer loyalty and, as a result, allows you to make larger transactions. Actually, when working with tenders, this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the most major cities there are very few such institutions. At the same time, it is important to understand that most of them offer a variety of services, which allows the client to choose one or more areas for development. Naturally, many clients come to study again in order to improve their skills or, for example, to get another specialty. Given such a high demand, many entrepreneurs naturally think about the possibility of opening their own training center.

At the moment, training centers that offer short-term educational courses are considered the most profitable, since in a short period of time each person can acquire all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider the opening of an appropriate training center.

Advantages and disadvantages

Like any other business, this line of business has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center in order not to encounter serious errors and not lose profits. The benefits of this business include:

• a high level of profitability, which can sometimes reach up to thirty percent;
• a quick payback period, since with a competent organization and business management, you can count on the return of all invested funds in just six months of successful work;
• high demand for services, moreover, the demand is increasing every year, therefore, if the level of the courses provided is high, and the teachers are experienced and highly qualified, then the training center will always be filled with clients;
• the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
• the possibility of a quick reorientation of activities, because in the presence of curricula and well-established work at any time, you can successfully open new directions for learning.

The disadvantages of this work include the fact that you have to look for reliable and highly qualified specialists. Employees of the company must have the necessary knowledge, as they will need quality training. In order to attract excellent teachers, high salaries are set for them, but this is not always possible in the early stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, low prices may not be big cities, and in million-plus cities they can be made relatively high. At the same time, it is necessary to take into account the presence of competition, so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with lower wages and higher prices, people will spend money only on essentials.

Of course, and it is necessary to provide for here the possibility of additional investments that may be required in the course of further work. Moreover, it’s no longer possible to just take and close the training center, because people usually pay for tuition in advance (by the way, you can provide for payment by installments, if necessary). That is, you need to understand that a sharp suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what way it will be possible to close the training center so that you can make sure in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services it will provide, and you also need to designate the type of concept of the training center. It directly depends on which employees need to be hired to provide certain educational services. In other words, you need to decide on the specializations for which the training center will work. As statistics show, the following areas are considered the most popular today:

• marketing courses;
• study of various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively working specialties);
• educational programs for start-up entrepreneurs, giving them full information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas that are either not provided by other similar organizations in the city at all, or these services are already being provided by them, but at a rather low level. Again, pricing matters. Perhaps it makes sense to offer more favorable rates and the shortest possible training time. This will attract a fairly large number of potential customers to the new training center.

After we have decided on the direction, the development of a special concept begins. The latter, in turn, must differ significantly from the features of the work of the company's main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center in which clients are offered a huge number of educational services - here they can be given the opportunity to undergo training for referents or designers, accountants, tax agents, as well as for other specialists (that is, knowledge here can be given not only for beginners, but also for clients with practical experience);

An authorized center that usually concentrates on the study of a variety of computer programs, without which it is impossible to imagine work in a particular field of activity (1C, AutoCAD, CorelDraw and the like);

Education in the form of trainings, providing not only certain knowledge, but also a positive attitude towards future activities (trainings personal growth, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since there is often no demand for specific courses;

Holding individual lessons in different subjects - this includes preparing students for different exams, and it can also be working with students in a particular course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to suggest some new direction - there is nothing wrong with that, however, it is important here that the unique training center be in demand among the local population. As practice shows, at the initial stages of work, it is still better to follow proven paths that allow you to almost accurately talk about the potential demand for a particular type of service.

Separately, it can be said about the selection of suitable specialists. In fact, this question is not a problem, because diplomas of higher education are not always needed to work in a private training center. Moreover, here the quality of the knowledge gained is more important than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here more often wants to get exactly the result, and not just a diploma or certificate. Given the fact that many Russian teachers are unhappy with their salaries, a business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning here, so they can be used in full.

Room selection

It was not in vain that we indicated this moment at the very beginning, because a legal address is required to register an LLC company. It should be noted that much attention is paid to this moment, since it is important that the premises comply with the numerous conditions of the current legislation. If there are four specializations, then at least four rooms are required, respectively. Additionally, an office is being created for the director and accountant. The most comfortable hall is being made. If possible, a dressing room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even the main issue, because today educational institutions should open in the most suitable places for this. Perhaps the best solution is renting several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Purchase of equipment

For the provision of educational services, most likely, it will be necessary to purchase a projector (or a large plasma panel) and tables with chairs. Computers and other equipment are also being bought, which will provide simplicity and convenience. educational process. By all means, teachers should have at their disposal modern and relevant educational literature, which also costs a certain amount of money.

Business registration

Having carefully prepared for the opening, you can deal with paperwork. It is allowed to work only officially, therefore, business registration is by all means carried out. To do this, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is possible only when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. Actually, this status is recommended to be indicated in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case, the simplified tax system is chosen, in which six percent is charged from the entire income of the company. By the way, to solve such issues, it is also recommended to employ an accountant who can work both on a permanent and temporary basis (for example, outsourcing).

An important point of registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Committee on Education. For this, the following papers are being prepared:

• special educational programs are being developed, according to which training will be carried out;
• a statement is created, which indicates the list of the above educational programs, as well as other important facts about the new training center;
• staffing data is indicated, so you will have to start looking for teachers in advance;
• the maximum number of students who will be provided with services in the training center is calculated;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is provided as needed.

A written application with other documents is considered by the Committee within one month, and during this time it is strictly forbidden to work. It is allowed to open a training center only after receiving all the necessary documentation in hand.

Personnel search

Other important point when opening a training center, the recruitment of teachers is considered. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself works. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, about four different courses are selected, for each of which one teacher is hired. With the growth in demand for the institution, the number of courses, and, accordingly, employees, can be increased.

In addition, the state should have a secretary who is involved in compiling classes and communicating with potential clients, as well as an accountant who is responsible for compiling reports and calculating taxes.

Customer acquisition

In order for the training center to bring high profits, it is important that the number of clients is large, and that classes are not empty from 9:00 to 21:00. In this case, you should attract customers different ways. For such purposes, leaflets distributed in various organizations and enterprises (perhaps even profile ones) are used. Naturally, advertising is made on local television and its own website is created, where each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the basic organizational moments, calculate the approximate costs required to start a business. To open a training center, 765 thousand rubles will be needed, of which:

• registration of a business and obtaining a license - 40,000 rubles;
• renting a room for a month - 55,000 rubles;
• purchase of equipment and literature for work - 350,000 rubles;
• advertising and other measures to attract customers - 30,000;
• salary of employees per month - 250,000;
• other expenses (for example, repair or purchase additional equipment) – 40 000.

As practice shows, the total income per month when teaching a hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from activities will naturally grow.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is practically no investment required here, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in his education, because without this it is impossible to imagine a comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. With positive results, the number of students will definitely grow, because here people will come already on the recommendation and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this area, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the place of the head.

* Calculations use average data for Russia

Part one: legal niceties

At present, psychology as a science and as a specialization has become incredibly widespread. Quantity practical psychologists Today, it is slightly inferior to the number of managers, economists and lawyers. At the same time, unfortunately, the quality of modern special education is gradually declining, according to experts.

It is very difficult for a newly minted psychologist who has just graduated from a university to get a job: in most companies there are no such vacancies, and there is usually a high competition for available (and not always specialized) vacancies. Therefore, most of the graduates who want to work in their specialty are thinking about running a private practice. However, even their more experienced colleagues, who have worked for several years in the "psychological field", sooner or later come to the idea of ​​opening their own private office. With sufficient funds and self-confidence (and, ideally, reliable colleagues who can become business partners), a specialist in psychology can try to open a whole psychological center where individual consultations will be held, group lessons, trainings and seminars. Finally, the most aerobatics» in psychological practice is the center additional education in the field of psychology. What is the difference between the center of additional education and other types of similar business, and what organizational issues will its founders have to solve?

Type of the future center: additional or additional vocational education?

To begin with, let's try to understand the terms and specifics of such institutions. There are several types of additional education. In particular, this includes additional education for children and adults and additional vocational education. Additional education for children and adults "aimed at the formation and development of the creative abilities of children and adults, the satisfaction of their individual needs for intellectual, moral and physical improvement, the formation of a culture of a healthy and safe lifestyle, health promotion, as well as the organization of their free time"(Chapter X, Article 75, Clause 1 of Law No. 273-FZ "On Education in the Russian Federation"), and is carried out as part of additional general education programs, which are divided into general developmental and pre-professional. Additional general developmental programs are implemented for both children and adults. Additional pre-professional programs in the arts, physical education and sports are implemented for children. Anyone can take part in various additional general education programs, but formally it is not accompanied by an increase in the level of education with the issuance of an appropriate document. In this case, there are no requirements for the level of education already available to students (although there is a clause in the law: “unless otherwise stipulated by the specifics of the educational program being implemented” - Chapter X, Article 75, clause 3 of Law No. 273-FZ “On education in the Russian Federation).

And here additional professional education addressed to those people who already have a basic secondary or higher vocational education and / or who are in the process of obtaining one, and “is aimed at meeting the educational and professional needs, Professional Development of a person, ensuring that his qualifications correspond to the changing conditions of professional activity and social environment. Additional professional education is carried out through the implementation of additional professional programs (training programs and professional retraining programs)"(Chapter X, Article 76, paragraphs 1-2 of Law No. 273-FZ “On Education in the Russian Federation”). Additional professional programs are developed taking into account professional standards, qualification requirements specified in the qualification reference books for the relevant positions, professions and specialties, or qualification requirements for professional knowledge and skills necessary for the performance of job duties, which are established in accordance with federal laws and other regulatory legal acts. acts Russian Federation O public service. Professional retraining programs are based on the established qualification requirements, professional standards and the requirements of the relevant federal state educational standards of secondary vocational and (or) higher education for the results of mastering educational programs (Chapter X, Article 76, clauses 9-10 of Law No. 273-FZ "On Education in the Russian Federation").

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Additional vocational education includes the following types of education: additional to higher education with the issuance of a diploma "On additional (to higher) education", professional retraining with the issuance of a state diploma "On professional retraining", advanced training with the issuance of a certificate of short-term advanced training for programs from 72 to 100 academic hours and certificates of advanced training for programs from 100 to 500 academic hours, internships with the issuance of a certificate of short-term advanced training, courses, trainings, seminars and master classes with the issuance of a certificate.

So, summing up all of the above, one could conclude that additional education in our case refers to professional education. However, if you are not going to open the "real" educational institution, which will be engaged in full-fledged professional retraining and training of specialists (this will require very large investments, and there is no need to implement the tasks in this form), then the first option will be the best option - center of additional education, having his own specialization. The vast majority of such training centers indicate "implementation of additional educational programs (general developmental)" as the subject of their activity. It would seem a paradox: they are focused on people who have a special secondary or higher education, but at the same time they do not have “ professional orientation". Moreover, since such educational organizations do not have state accreditation in the areas taught by them, then they are not entitled to issue state documents - a certificate of advanced training and (or) a diploma of professional retraining. Accreditation is a process that officially confirms that the quality of the services provided meets a specific standard. State standards in the field of education is established by the Ministry of Education.

However, students of additional education centers, of course, will not be left without a “paper”. By law, if an educational institution does not have state accreditation for the educational programs it implements, then, in accordance with the license, it issues documents on the relevant education and (or) qualifications of the established form to persons who have passed the final certification. The form of such documents is determined by the educational institution itself. As a rule, these are certificates, certificates and certificates. These documents are certified by the seal of the educational institution.

Registration of an educational institution

Whatever option you choose for further education, the activity you are going to engage in will still be related to learning.

According to the Law "On Education in the Russian Federation", educational activities have the right to carry out:

educational organizations, which include non-profit organizations that carry out educational activities on the basis of a license as the main type of activity in accordance with the goals for the achievement of which such organizations were created;

• legal entities carrying out, on the basis of a license, along with the main activity, educational activities as an additional type of activity;
  
• individual entrepreneurs, both carrying out individual pedagogical activities and attracting hired pedagogical workers.

It should be mentioned here that the early version of the law, which was in force until September 1, 2013, excluded commercial organizations from the educational process, that is, LLC, CJSC, OJSC and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

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According to part 3 of Art. 32 of the Law "On Education in the Russian Federation", cannot be admitted to pedagogical activity and are not entitled to carry out educational activities as an individual entrepreneur, individuals specified in Part 2 of Art. 331 of the Labor Code of the Russian Federation, namely:

do not have an educational qualification, which is determined in the manner prescribed by law;

deprived of the right to engage in pedagogical activities in accordance with a court verdict that has entered into legal force;

• who have or had a criminal record, are or have been subjected to criminal prosecution (with the exception of persons whose criminal prosecution was terminated on rehabilitating grounds) for crimes against life and health, freedom, honor and dignity of a person (with the exception of illegal placement in a psychiatric hospital, slander and insults ), sexual inviolability and sexual freedom of the individual, against the family and minors, public health and public morality, the foundations of the constitutional order and state security, as well as against public security;
• having an unexpunged or outstanding conviction for intentional grave and especially grave crimes;
• recognized incompetent in accordance with the procedure established by federal law;
  
• having diseases provided for by the list approved by the federal executive body responsible for the development of state policy and legal regulation in the field of healthcare.

Registration of a private educational institution

For a small center, an individual entrepreneur can become the optimal organizational and legal form for carrying out its activities. Centers that will offer a large number of different programs and attract additional specialists for work are recommended to register as a private educational institution (PEI), which was previously called non-state educational institutions (NEI).

Note that a POU can only be created as a non-profit organization, i.e., all its activities serve to satisfy the statutory goals, and not to make a profit, such as the activities of an LLC or OJSC. The POU's profit can be used for current activities (for example, payment of wages, etc.) and for the purposes provided for by the charter of the POU. A private institution is created by the owner for the implementation of educational (in our case) goals. An individual (citizen), a legal entity (organization), the Russian Federation (state), a subject of the Russian Federation (region, territory, republic), municipal formation (uprava, prefecture, administration) has the right to act as the owner of such an institution.

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A private institution may be established by individuals and organizations. Most educational organizations are created in arbitrarily named forms of a private institution, namely: a non-state educational institution of higher professional education, a non-profit educational institution of additional education (the most suitable option for the form we are interested in), a private educational institution of secondary vocational education and other variations of names.

Registration of private institutions is carried out by the Ministry of Justice of the Russian Federation and the Federal Tax Service within their competence. The Ministry of Justice carries out an examination of the constituent documents of a private institution, makes a decision to refuse registration or a decision to register a private institution. The tax authority enters information on the creation of a private institution in the Unified State Register of Legal Entities. Urgent registration of a private institution may be carried out within a shorter period of time if there are significant circumstances for this. The period stipulated by law for the opening and state registration of a private institution is one and a half months, unless, of course, all the documents submitted are in order.

The founder of a private institution is the owner of the property of this institution. However, the owner of the property of a private institution is not always its founder. The location of a private institution is determined by its place of state registration. The legal address for a private institution is the location of the executive body of the non-profit organization. The actual address of the private institution must not differ from legal address. The head (director) of this institution must be located at the address of the location of the private institution, and all constituent documents of the NPO must be kept at the specified address. Fortunately, when creating a private institution, it is possible to register at the home address of the founder or head of the NPO.

Let's repeat another very important feature of the POU for entrepreneurs: such an institution is not commercial. Although private institutions have the right to engage in income-generating activities (entrepreneurial activities), but only if this is provided for by the constituent documents of a private institution, therefore it is so important to correctly draw up the charter of your organization. A private institution, in accordance with the current legislation, cannot have an authorized or share fund, as well as an authorized or share capital. A change in the composition of the founders in a private institution is currently not registered.

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The term for registering a POU is up to one month, and the cost of registering with the help of an intermediary firm is from 12 thousand rubles plus a fee of 4 thousand rubles. After the initial registration of a private institution, the registering authority issues a certificate of state registration of a legal entity and a certificate of registration of a non-profit organization containing information on the assignment of the PSRN and the account number of the NCO. Tax registration of a private institution with the assignment of a TIN is carried out in a one-stop shop.

For such activities, the OKVED code 80.42 Adult education and other types of education, not included in other groups, is suitable. This class includes: education for adults who do not study in the regular system general education or higher professional education. Education can be provided in daytime or evening classes at schools or special institutions for adults. Curricula may include both general education and special subjects, such as computer education for adults; additional education in order to fully meet the educational needs of citizens, society, the state, carried out in educational institutions of additional education, as well as through individual pedagogical activity; all types of education on radio, television, computer networks, etc.

A private institution also needs to be registered with the Pension Fund of Russia (PFR), the Social Insurance Fund (FSS), the Compulsory Medical Insurance Fund (FOMS), as well as statistical authorities. Such an institution must have a seal that complies with the norms of Russian legislation, taking into account the requirements for the use of the name of the institution, its symbols and other means of visual identification of the NPO (emblem, coat of arms, flag, anthem, etc.).

Charter of the educational organization

The basic requirements for the charters of an educational organization are enshrined in Art. 25 of Federal Law No. 273 "On Education in the Russian Federation". These include an indication in the charter of the type of educational organization; on the founder or founders of the educational organization; listing the types of educational programs being implemented, indicating the level of education and (or) focus; establishing the structure, procedure for formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions by them and speaking on behalf of the educational organization. The last provision is also specified in Part 5 of Art. 26.

However, this article does not limit all the rules governing the content of the charters of educational organizations. There are also additional rules that can be divided into three groups:

• rules that set mandatory requirements which supplement the requirements of art. 25 and apply to all educational organizations;
• norms establishing mandatory requirements that apply to certain types or varieties of educational organizations;
• rules defining the areas that can be regulated by the charter.

The first group includes the following requirements: fixing the rules on branches (if any) (part 4 of article 27); the procedure for the adoption of local acts (part 1 of article 28 and part 1 of article 30); establishing the rights, duties and responsibilities of employees of educational organizations holding positions of engineering, technical, administrative, production, educational and auxiliary, medical and other employees performing auxiliary functions (part 3 of article 52); determination of the statutory goals of the activity (part 1 of article 101); the procedure for the direction during the liquidation of an educational organization of its property after satisfaction of the requirements of creditors for the development of education (part 3 of article 102).

Separately, in this group, it is necessary to single out the norms that provide for the specification by the charter of the structure, the procedure for the formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions and speaking on behalf of the educational organization, as well as the participation of certain groups of participants in educational relations in the management of the educational organization.

There are a lot of nuances in establishing a private educational institution and conducting its activities, so be prepared for additional costs for a lawyer and accountant. And the latter will have to be hired.

Licensing of educational activities

And there's another one important nuance, which must be taken into account when registering a training center (or rather, one of the main conditions for running such a business). Educational activities carried out by legal entities, as well as individual entrepreneurs, involving teaching staff, subject to compulsory licensing. This condition means that if you are going to teach at your center as an individual entrepreneur and on your own, without involving other teachers, then you can do without a license. However, such an option is unlikely to be possible for a full-fledged center of additional education in the field of psychology. This option is more suitable for tutors, tutors, teachers who conduct private classes, etc.

The procedure for licensing educational activities carried out educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs who carry out educational activities on their own without hiring other teachers), is established by the relevant Decrees of the Government of the Russian Federation. According to the Decree of October 28, 2013 N 966, educational services for the implementation of the following educational programs are subject to compulsory licensing: additional general education programs (additional general developmental programs), additional general education programs (additional pre-professional programs), additional professional advanced training programs, additional professional professional retraining programs (the last two types of programs are relevant for centers of additional professional education).

The implementation of additional general development programs is very strictly regulated by the Order of the Ministry of Education and Science of the Russian Federation dated August 29, 2013 No. 1008 “On Approval of the Procedure for Organizing and Implementing Educational Activities for Additional General Education Programs”.

In the issue of licensing activities in the field of additional education, there are certain nuances in the interpretation of the law. The fact is that, according to the previous decrees of the Government of the Russian Federation, educational activities clearly did not include holding seminars, trainings, lectures, exhibitions, providing consultations, etc., if at the end of such events, students were not issued documents (diplomas, certificates, certificates , certificates, etc.) about the education received or the qualifications awarded. The new law does not include this provision. And this is where the freedom of interpretation of the absence of expressly prescribed permits or prohibitions in the law opens up. On the one hand, the conclusion about whether this or that activity is educational, whether or not to obtain a license for its implementation, must be made on the basis of the above list, which is quite wide (Article 91, paragraph 1 of the Law "On Education in the Russian Federation ”) and includes basic educational programs and additional educational programs, including additional professional advanced training programs. But, on the other hand, professional development programs do not include services for conducting paid lectures, seminars and trainings if the duration of the event is less than 16 hours, the conditions of the event do not provide for the final certification of students, as well as the issuance of a document on qualifications (p. clauses 12 and 19 of the "Organization and implementation of educational activities for additional professional programs", approved. Order of the Ministry of Education and Science of Russia dated July 1, 2013 N 499).

Thus, if you conduct seminars, trainings, lectures, consultations with the duration of each “session” less than 16 hours, then theoretically you can not issue a license and still issue certificates to your listeners. But these “documents” will only confirm the presence of a certain person at a training or lecture (that is, in fact, this is a regular certificate of presence, and not about receiving any additional education or advanced training) and will not have any legal force.

If you still plan to obtain a license for educational activities, then prepare the following list of documents:

Identification document of the applicant (passport or other identity document) - original;

• A copy of the charter - a notarized copy of the charter;
• A copy of the certificate of making an entry about a legal entity in the Unified State Register of Legal Entities - a notarized copy or an original for comparison;
  
• Copies of information on the registration of the branch at the actual address, copies of the decision on the establishment of the branch and the Regulations on the branch approved in the prescribed manner - a notarized copy or an original for comparison;
  
• A copy of the Regulations on the structural unit approved in accordance with the established procedure (for organizations that have an educational unit that conducts professional training) - a notarized copy or an original for comparison;
  
• A copy of the certificate of registration with the tax authority - a notarized copy or an original for comparison;
  
• Documents confirming that the license applicant owns or otherwise legally equipped buildings, structures, structures, premises and territories - a notarized copy or an original for comparison;
  
• Certificate on the material and technical support of educational activities for educational programs declared for licensing - in the form approved by the order of the Ministry of Education and Science of the Russian Federation dated December 11, 2012 No. 1032 "On approval of the forms of applications for granting a license to carry out educational activities, on reissuing a license to carry out educational activities and certificates on the material and technical support of educational activities for the educational programs declared for licensing”;
  
• Copy of conclusion Federal Service on supervision in the field of consumer rights protection and human well-being on compliance (non-compliance) with sanitary rules of buildings and premises used by educational institutions (organizations) for the implementation of the educational process - a notarized copy or an original for comparison;
  
• A copy of the conclusion of the State Fire Service on the suitability of the buildings and premises used for the educational process - a notarized copy or an original for comparison;
  
• A document confirming the payment of the state fee for consideration of an application for a license - a payment order with a bank note on its execution;
  
• Description of the documents submitted for obtaining a license.

It is already becoming clear that the process of obtaining an educational license is long and laborious. Moreover, difficulties arise even at the stage of selecting a room and equipping it with the necessary equipment. If you have a building, structure or premises where you are going to open your center, you must have all the title documents for these objects. Please note that it is impossible to obtain licenses for educational activities with unfinished and unrepaired facilities, since you first need to obtain a sanitary-epidemiological and fire safety certificate for educational activities. In addition, your premises must be equipped with the necessary furniture, equipment, inventory in strict accordance with the requirements of the law (age standards in our case are not so important, because you plan to teach adults). But it will be necessary to provide special conditions for the training of persons with handicapped otherwise you may be denied a license.

Another mandatory condition is the availability of educational programs that must be developed directly in the institution or specifically for it, comply with current educational standards be approved by the head of the institution. If educational programs involve certain things, then this requires approval. For example, programs with a medical or psychological bias will need to be coordinated with the relevant department. The approval is drawn up in the form of a conclusion and is attached to the package of documents for obtaining a license.

You will also have to take care in advance and search for teachers who will teach you. They must have specialized education, experience, relevant qualifications, and they must have no contraindications for work. All this must be confirmed by documents (diplomas, certificates, work books, etc.).

All of the above documents, together with the application and inventory, are submitted to the executive authorities of the constituent entities of the Russian Federation exercising the delegated powers in the field of education. Moreover, along with the copies, you must provide the original documents for comparison or notarized copies of the documents (the last option if the documents are submitted, for example, by mail).

The state duty for obtaining a license, in accordance with paragraph 92 of Art. 333.33 of the "Tax Code of the Russian Federation" is 7500 rubles. The cost of the license itself, issued by the Regional Service for Supervision and Control in the Sphere of Education, starts from 20,000 rubles. The Commission makes a decision to issue or refuse to issue a license no later than sixty days from the date of registration of the submitted application. The license that you will receive (if, of course, you receive) will indicate the list of programs for which you have the right to conduct educational activities. The license is valid indefinitely.

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Many people in the course of their lives are retrained for other specialties, as they have the opportunity to earn money in some area. Before opening your training center, you will need to decide on the specialties and courses that you will teach.

For people who cannot find a job in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of a situation where a job is urgently needed, and many years are spent on training late or beyond one's means. Short-term courses allow such people to acquire the basic knowledge of the subject or to master a specialty adjacent to the main one. These circumstances make the services of such small educational centers in high demand, and, consequently, the activities of these educational institutions can bring quite tangible income to their owners.

For optimal use of the space of the training center and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect fast and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, at proper organization business and passion for their occupation, the training center can become a source of profit for its owner, bring new, interesting events in life and will help to make useful contacts.

The list of documents for licensing the business of the training center includes:

Application indicating educational programs;
- information on the staffing and sufficiency of teaching staff to train the declared number of trainees;
- information on the availability of premises suitable for conducting educational activities;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about teaching staff who will oversee the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.

The submitted documents are considered by the licensing authority within one month, after which a decision is made to grant a license or to refuse to issue a license.

The following items of expenditure will be present in the budget for the opening and operation of the training center:

Creation and opening of the training center.
- Licensing.
- Development of training programs, publication of training manuals, manuals, presentations, etc.
- Creation of a training site.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Paying teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support for the training site.
- Creation and adjustment of new training programs.

The minimum set of equipment for the training center includes:

Projector - $1 thousand

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%.

Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.

The expenditure part consists of the following items:

Rent or one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunications channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and teaching staff;
- advertising costs.

Business plan of the training center.

Own training center - a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the workflow itself. But before you start, it is important to monitor the market.

To begin with, it is necessary to note which directions are most popular, which are not enough on the market and decide on the direction. So, now there is a tendency to develop language and various program courses. And these are the areas that deserve to be pursued.

It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.

Choosing teachers.

Choosing good teachers will be a key decision in organizing a business. So, it is desirable to take up the lessons yourself. And also to select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth taking care that the staff is relatively young, middle age is suitable. He also had sufficient experience in both theoretical and practical skills.

You can find good teachers through the Internet or try to pick up teachers from another center among already established teachers. Sometimes people who have highly qualified in a certain industry, try to diversify the chosen direction for work or reach the peak of their career. And they decide to share their knowledge. These categories are the best for teaching. And that's exactly what you need to find. In total, to start it is better to pick up 2-3 people of the teaching staff. Most of the time they are paid by the hour.

It is worth preparing at least $5,000 per month for salary payments.

Room.

For work and organization of the educational process, it is necessary to rent several rooms. It can be offices in a business center. For this, several rooms are taken on the 1st floor. One of them will become for administrative needs, and others - a place of teaching. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the most working atmosphere. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decor items. After all, nothing in the room should distract from the working mood. The premises must comply with safety, sanitation standards and have fire safety facilities.

Requirements for the premises of the training center.

The monthly turnover of the training center is at the level of $10-15 thousand.

The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.е. about $1,000 per month.

The training center itself should be located in a busy part of the city. It is important that it is comfortable to get to it both by your car and by existing means of transportation. It is desirable to make the office remarkable from the side of the road.

Depending on the leased area, and there must be at least 30 square meters, the cost of rent will be about $1.2 thousand.

Equipment and equipment of the training center.

As equipment, you need to buy the following devices:

1. Computers (preferably stationary with high power) - from $ 600;
2. Printer - from $400;
3. Xerox - from $350;
4. Laminator - from $200;
5. Phones - from $300.

Computers will need to be purchased in quantities of at least 12 units, especially if the training will go according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6,000.

Of the equipment, it is important to prepare tables and chairs, as well as a whiteboard and a projector for teaching. In the administrative premises itself, it is worth taking care of other office pieces of furniture. Such as cabinets, shelves and more.

On average, it is necessary to invest about $10,000 to organize the work of a training center.

It is important to create good advertising on the Internet, because that is where potential customers are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly deal with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. These can be brochures, catalogs, business cards and other designed information that may be of interest to both potential and already established clients. The office itself must be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first installment to new customers, and also choose favorable conditions for extending courses.

Basic costs.

The core costs will include the following:

1. Teachers' salary - $5,000;
2. Renting a room - from $ 1.2 thousand;
3. Equipment and equipment - from $10,000;
4. Advertising - from 1 thousand $.

To create your own training center, you need to raise start-up capital in the amount of $20,000.

Profit and payback period.

The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you collect 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $ 100, and they will study for 2 months. Then, if the group is full - 8-10 people, the monthly income will be $ 4 thousand. Of these, half will immediately go to teachers. And only $800 will remain on the company's share. This option will stretch the payback period by 1-2 years. But, if you immediately offer several options for courses and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.

Clients and development options.

Depending on the chosen direction, clients will become like adults who want to pull themselves up in the chosen direction. As well as teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also to conduct regular monitoring of the market, which will allow you to select options for new proposals. Also, do not forget about ideas from foreign partners in this area.

Before opening an art school, you need to decide what areas you will teach. The problem is also the search for truly competent teachers.

Not so long ago, in Soviet time, the educational level of a person did not play a global role in his fate. There was no such fierce competition in the labor market as it is now, and even without skills, everyone had the opportunity to get a job and get a stable salary. wages. Moreover, they could learn many professions right at the place of their employment. They even paid for it!

At that time, the majority could not even think that there would come a time when it would be necessary to have not one specialty, but even two or three, and that in the conditions of a gradual transformation of the economy, some professionals would simply be out of work. Previously, no one wondered how to open a training center, and did not guess that a very profitable business could be built on training.

In modern times, everything has changed dramatically. Now the employer prefers to take ready-made personnel into his staff, and even more so, rarely anyone agrees to pay for training. Understanding the situation, today people are ready to invest good money in knowledge, and not necessarily in the education of children, many want to improve their level or, short term new profession. Not everyone has the opportunity to spend many years on expensive education at universities, so a business built on short-term education is now considered highly profitable and relevant (if there is a properly drawn up business plan), which is currently of interest to many investors and entrepreneurs.

It is important to note that if a person has a plan to open a non-state educational institution (NOU), then you should know that such a business is subject to mandatory licensing in the education supervisory authorities at the level of the subject of the Russian Federation.

Licensing must be included in the business plan, since without this procedure, such activities will be considered illegal, and the entrepreneur will inevitably face large penalties.

This process includes the submission of the necessary documents to the licensing authority. Their consideration takes place, as a rule, within a month, and if the applicant meets certain requirements, then a decision is made to issue a license. It is beneficial to pay tax in this case according to a simplified system.

List of required documents for the licensed body

• An application in which it will be necessary to indicate which educational programs will be provided at the training center.
• All information regarding the teaching staff, which must correspond to their category and have supporting documents. Staffing should correspond to the declared number of future students.
• Documents confirming the availability of an appropriate training room and its plan.
• Information that the necessary technical equipment of the premises and the corresponding educational literature for each applied training program.
• Information on the registration of the training center as a non-state educational institution with a list of the entire founding staff.

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What start-up capital is needed, and what will profitability depend on

As can be seen from the above, the training center must be equipped with special equipment, and therefore, the entrepreneur, after selecting a suitable room (it must be at least 200 sq. M.), The plan should include the costs of acquiring the necessary furniture, equipment, and so on. For example, if it is planned to open computer courses, then for this it will be necessary to buy such items as modern computers, tables and chairs for them, copiers, faxes, and so on.

If there is a plan based on the training of future hairdressers, then completely different attributes should be present in the center: mirrors, special chairs, professional hair dryers, and so on. In this case, it will be necessary to purchase consumables (shampoos, varnishes, combs, scissors), which will be needed to train the profession of a hairdresser.

In other words, what start-up capital will be needed depends to a greater extent on the direction of the training center and its volume. A business plan before starting its activities is worked out strictly on an individual basis by each entrepreneur or investor, and it is impossible to give exact figures for the required initial capital.

You can take on such a business, having on hand an amount of about 300 thousand rubles. The training center will be relevant both in large cities and in villages, where there is a catastrophic shortage of teaching staff. The business plan is calculated based on the fact that renting a suitable room will cost an average of 1-2 thousand rubles per 1 sq. m. m.

NOU can be opened in several areas of study. For example, it may include accounting, computer and language courses. Today, such areas as teaching the 1C program, design and layout of sites, studying feng shui and many others are popular. In fact, the choice of courses in this area is unlimited, and additional services for individual training can be added to the business plan even during the operation of the center. Such additions can also change from fashion trends.

If the fashion for hand-made has gone, then you can open, for example, courses on making dolls. It is imperative to monitor the saturation of the labor market with various professions. In the event of an overabundance of any specialty on it, it will be necessary to abandon training for it in your center and offer the population a more popular option.

It should be taken into account that the more the educational institution provides services, the more significant the profit will be and, accordingly, the faster it will pay off. Depending on the investment, the cost of renting the premises, what kind of marketing plan is in place, and other factors, such a business will approximately pay for itself in one to two years. Its profitability, as a rule, is about 30% of the invested funds.